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Intellectual Property in China 29 Mar

We are pleased to inform you about the lecture “Intellectual Property: Trademarks and case study” organized by RsA Asia and the EBA program which will be held on March 29th 2022.


The primary objective of the course is to develop a comprehensive understanding of trademarks in both academic and practical perspectives. This course will cover all major elements of trademarks focusing on registration and regulatory procedure, through the use of case studies and real-world applications to develop skills necessary to prepare and evaluate their trademark protection strategy.


  1. What are trademarks ?

  2. Identifying the intellectual property in your product

  3. How to proactively protect your trademarks

  4. Comparison between Madrid system filing and national filing in China.

  5. Conclusion of the case study

Course Highlights:

Intellectual property is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, the most well-known types are copyrights, patents, trademarks, and trade secrets. Understand how to manage the legal framework about the protection of Intellectual Property in China is an important issue for whoever plans to start a business in China. Therefore, it is important to understand the common practices concerning both the registration and protection of Intellectual Property in China.

EBA Program

The Global Executive of Business Administration (EBA), a course supported by RsA asia, has been designed to provide professionals with a thorough understanding of how to conduct business in China. The course offers candidates practical know how and expertise in multiple disciplines, with a focus on finance and taxation, and aims to provide concrete knowledge and case studies which will prepare students for the challenges of doing business in China.




29 March, 19:00 China time


Edward Sheehan - RsA Asia



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