World Winter Sports Beijing Expo 3-7 Sep

World Winter Sports Beijing Expo (WWSE) is an international exposition focusing on the winter sports industry. The fair will be held in Beijing Shougang Park from 3rd-7th September 2021.


WWSE aims to introduce the knowledge of winter sports to Chinese and promote the project of “engaging 300 million people in the ice and snow” to popularize the winter sports activities in China. The World Winter Sports (Beijing) Expo has been held annually since 2016 in Beijing, China. It is on its way to become the largest world-leading exposition of winter sports. As a professional and national-level exhibition, WWSE wins over support and cooperation from the International Olympics Committee (IOC) and federations of seven winter Olympic sports. It will support the preparation for the 2022 Winter Olympics, promote the comprehensive development of sports in China, and help usher in a promising future of the booming winter sports industry in China.


Lorenzo Riccardi, managing partner of RsA Asia will join the opening ceremony and the fair to explore business opportunities in winter sports and mountain lifestyle for foreign and domestic companies.

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